If
you have a business, you have a website. If you have a website, it
needs to be visible on search engine results pages. SEO is a fact of
life for businesses today. The very existence of your business
depends on how high you rank on Google, Yahoo and Bing, when people
search for your services and products.
Because
all websites have some kind of SEO going on, as a principle, only 2%
of websites will ever succeed. Here are some of the strategies
employed by companies that appear on the first 10 results on search
engine pages.
Right
keyword usage
Every
search engine optimisation
professional worth is salt knows that keywords are at the heart of
optimization. It is how search engines can know that your website
belongs to a certain category. There are two aspects to keywords:
- Finding the right set of keywords
- Using them intelligently for on-site and off-site optimization
Websites
that cram keywords into their website always fail because search
engines recognize these sites as spam. If you want your website to be
legitimate, use keywords only moderately and at important places such
as:
- Page titles
- Headlines
- Page content
The
most optimal density for keywords on your website is 2-3 words per
100 words. This is where you get the best results.
Constant
tracking
Nothing
on the web stays constant. Searching habits on mobile devices change
every few days. The most successful websites constantly monitor these
changes. They track:
- What keywords are being used for searching
- How different are keywords from mobile devices and desktop computers
For
your search engine
optimisation to be
successful, you need to serve different content to mobile and desktop
users. People read differently on larger and smaller screens.
The
key to keeping your website on top of Google search rankings is to
constantly update your website with fresher content and provide
genuinely good content to your visitors.
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